CONCEPT AND EXECUTE CAMPAIGNS. SET VISUAL AND STORY DIRECTION DIRECT OVERALL PHOTO DIRECTION.
WORKING ON SET WITH PHOTOGRAPHERS, TALENT, MAKEUP ARTISTS, STYLISTS AND PROP STYLISTS. WORKING ACROSS DISCIPLINES TO CREATE CAMPAIGN ASSETS.
UNION WINE > VW > DANNER BOOTS > SHISEIDO > SALT & STRAW > SKII
UNION WINE
Campaign
New Category Creation
Ask: Challenge the somewhat complacent wine establishment.
Insight: Democratization of wine.
Concept: “Beerification” of wine inspiring the “Pinkies Down” campaign, promoting the production and launch of “wine in a can” - a disruptive positioning for Union Wine Co. against the perceived pretentiousness of wine drinking.