Mattias Segerholt was born and raised in Stockholm, Sweden and spent much of his childhood summers on an island in the archipolog on the west coast of Sweden.

He gained interest in photography and design while tagging along his older sister, a 1980’s fashion model on advertising shoots in Paris, Milan and Tokyo..

After completing his MFA at Rhode Island School of Design, Mattias began his career as a creative, starting in Hollywood and eventually landing in Portland, Oregon as a Creative Director at Wieden + Kennedy advertising agency.

His passion for understanding semiotics and the thinking behind the brief led Mattias to ZIBA Design, eventually becoming Director of Creative Insights there in 2018.

His lives with his wife and two daughters in Portland, Oregon, except for the month of July when he insists on bringing his family to the never setting sun in Sweden.